Employer Branding Specialist

About Bally's Corporation

Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role:

The Employer Brand Specialist supports the execution of Bally's external employer branding strategy, helping to position the company as an employer of choice across its global locations. This is a content-forward, hands-on role which requires fluency in social media, storytelling, and the production of compelling content across multiple formats. From shooting and editing video to scheduling social posts to keeping careers pages fresh and engaging, this role is the day-to-day engine behind how Bally's shows up to the world as a place people want to work.

Responsibilities:

• Supports the creation and execution of content across Bally's employer brand social media channels, including LinkedIn, Instagram, Facebook and other relevant platforms, ensuring posts are on brand, timely, and engaging.
• Produces, shoots, and edits short-form video content for use across social media, careers pages, and recruitment campaigns, including employee spotlights, culture highlights, and event coverage.
• Captures on-the-ground photography at company events, office locations, and culture moments to build an authentic, always-on library of employer brand assets.
• Assists in managing and updating the company's careers website, ensuring content is current, visually compelling, and reflective of the employee experience.
• Maintains the employer brand content calendar, coordinating scheduling, deadlines, and publishing across platforms to keep campaigns running smoothly.
• Monitors social media channels for engagement, responds to comments and messages in alignment with brand voice, and flags trends or opportunities.
• Supports the day-to-day management of employer review platforms including Glassdoor, Indeed, LinkedIn Life pages, and Comparably, etc. ensuring content is current and the company is well represented.
• Assists in the logistics and content support for employee advocacy initiatives, helping employees share authentic stories and content through their own channels in a way that is consistent with Bally's brand.
• Supports the planning and execution of employer brand campaigns, awards submissions, sponsorships, and hiring events, including logistics coordination and materials preparation.
• Partners with the Candidate Experience team to support job posting copy, recruitment marketing campaigns, and sourcing content that attracts the right candidates to Bally's.
• Assists in maintaining brand voice guidelines and visual standards, serving as a day-to-day guardian of consistency across all employer-facing content and channels.
• Assists in tracking and reporting key employer brand metrics including social media engagement, follower growth, ad performance, and Glassdoor activity, pulling data from multiple sources to support cohesive reporting.
• Partners with internal teams including People, and Creative to gather content, stories, and assets that bring the employee experience to life externally.
• Other duties as assigned.

Competencies:

• Creative thinking, a keen eye for design, and strong written and verbal communication skills.
• Collaborative and proactive approach to stakeholder management.
• Meta, Google, and LinkedIn ads
• Community managemen

Qualifications:

• 1 to 3 years of experience in social media, content creation, marketing, communications, or a related field preferred. Demonstrated skill and a strong portfolio will be weighted heavily.
• Strong content creation skills across written, visual, and video formats
• Hands-on video production and editing experience using tools such as Adobe Premiere, CapCut, Final Cut Pro, or similar platforms.
• Basic photography skills
• Active understanding of social media platforms, particularly LinkedIn and Instagram, including content best practices, algorithm awareness, and engagement strategies.
• Familiarity with employer review and talent brand platforms including Glassdoor, Indeed, LinkedIn, and Comparably.
• Experience with design tools such as Canva or Adobe Creative Suite.
• Strong written communication skills with a good instinct for tone, brand voice, and audience.
• Familiarity with AI-assisted content tools for copy drafting, content ideation, and image generation is a plus

What's in it for you:

• Competitive salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Target Compensation:

• $60,000- $65,000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Team Player - Works well as a member of a group
Enthusiastic - Shows intense and eager enjoyment and interest
Dedicated - Devoted to a task or purpose with loyalty or integrity
Detail Oriented - Capable of carrying out a given task with all details necessary to get the task done well

Goal Completion - Inspired to perform well by the completion of tasks
Self-Starter - Inspired to perform without outside help
Ability to Make an Impact - Inspired to perform well by the ability to contribute to the success of a project or the organization

Experience with design tools such as Canva or Adobe Creative Suite (preferred)
Active understanding of social media platforms, particularly LinkedIn and Instagram, including content best practices, algorithm awareness, and engagement strategies (preferred)
Hands-on video production and editing experience using tools such as Adobe Premiere, CapCut, Final Cut Pro, or similar platforms (preferred)
1 - 3 years: Experience in social media, content creation, marketing, communications, or a related field preferred (preferred)

RI Lottery License Ops (required)

Skills