Email Marketing Specialist

Aquent is partnering with a leading global company that is revolutionizing the digital content and creator economy. This innovative organization is dedicated to empowering artists and creators worldwide, providing them with cutting-edge tools and services to amplify their reach and build thriving careers.

Are you a seasoned email marketing expert with a passion for driving engagement and conversion? Imagine shaping the way creators connect with their audience and grow their careers on a global scale. We're seeking a dynamic individual to step into a pivotal role, where your expertise in email marketing will directly impact millions of artists and their teams, helping them thrive in the ever-evolving digital landscape. This is your chance to be at the forefront of creator empowerment, leveraging sophisticated marketing strategies to foster growth and awareness for a suite of industry-leading products. You will be a key part of a team reimagining how creators leverage our platform, share their art, and build their careers.

What You'll Do

• Set up and launch a range of multi-channel, multi-step journeys in Braze, with a heavy emphasis on email.
• Build and QA email templates according to approved copy and design, utilizing Liquid logic and content blocks to personalize campaigns, plus coding some templates in HTML/CSS.
• Coordinate with engineering and localization teams to translate emails for up to 26 languages.
• Monitor the effectiveness of all campaigns and regularly identify opportunities for improvement to the wider team.
• Coordinate various aspects of campaigns, including targeting query workstreams, and collaborate closely with creative and product marketing teams to ensure quality executions and on-brand messaging.
• Collaborate with Data Science to build and QA audience segments using SQL and BigQuery, validating them against suppression and exclusion lists before every launch.
• Work cross-functionally to improve processes and refine ways of working.
• Work closely with the Growth Marketing team to inform strategy and tactics across all campaigns, globally.
• Maintain the growth campaign calendar and Asana boards to organize incoming requests and decrease conflicting sends.
• Utilize Claude to improve various steps of our processes.
• Pull campaign and A/B test results, flag anomalies, and surface opportunities for improvement to the wider team.

Who You Are

We are looking for a collaborative, autonomous, and resilient individual who can navigate fast-paced environments and deliver flawless execution. You will play a strategic role in managing day-to-day campaign execution and go-to-market launches, freeing up bandwidth for growth marketing managers to focus on overarching business goals. Your influence will be centered on maintaining creator trust and driving product awareness across cross-functional teams.

Must-Have Qualifications

• 3 to 5 years of experience working within Braze to set up owned-channel campaigns.
• Experience translating email sends across multiple languages.
• Strong attention to detail, ensuring campaigns are accurate, on-brand, and technically sound.
• Hands-on experience with Liquid, HTML/CSS, and email template QA.
• Working knowledge of SQL and BigQuery.
• Regularly use Claude, with a human in the loop.
• A deep understanding of growth tactics, strategies, optimizations, and marketing funnels.
• An understanding of the complex dynamics within the digital content and creator ecosystem.
• Collaborative by nature, thriving in cross-functional team environments.
• Demonstrated initiative and independence, including the ability to manage multiple priorities simultaneously and execute projects with minimal supervision.
• A creative problem solver who can identify challenges and propose effective solutions.
• Jira software experience.
• Strong cross-functional coordination skills.
• Ability to work autonomously and manage a high volume of work.
• Resilience, strong cross-functional communication, and autonomous problem-solving under pressure, especially during short timelines and high-pressure requests.

Nice-to-Have Qualifications

• Experience working directly with artists or creators.

Top Priorities & Metrics (Next 6-12 Months)

• Flawless campaign execution with zero errors.
• Successful execution of product launches.
• Supporting creator development programs.
• Navigating peak end-of-year campaign seasons effectively.