Senior Marketing Specialist, Targeted Campaigns

SUMMARY

The Sr. Marketing Specialist will support the Targeted Campaign Manager in developing and delivering paid media strategies that reach priority customer audiences and advance Mortenson business development objectives. This role leads campaign workstreams with autonomy, turning pursuit and customer priorities into coordinated media plans, high-quality campaign execution, and clear performance insights. The position is a subject matter expert in LinkedIn advertising and an active partner to business development, Winning Strategy Teams (WSTs), and marketing counterparts across Mortenson.

RESPONSIBILITIES

Targeted Campaign Strategy and Planning

* Partner with the Targeted Campaigns Manager to translate pursuit, customer and business priorities into paid media strategies, audience approaches, campaign objectives and measurement plans.

* Coordinate campaign plans with operating group marketing and business development partners, including objectives, audiences, budgets, creative and copy requirements, flight dates, approvals and reporting cadence.

* Support WSTs and other priority pursuits by helping teams use targeted media to strengthen pre-RFP positioning, reach key decision-makers and reinforce customer-focused messaging.

* Contribute research and platform insight that informs audience feasibility, channel selection, campaign timing and the role of paid media within the broader pursuit strategy.

Campaign Build, Execution and Optimization

* Build, launch and manage paid media campaigns from approved plans, including audience development, campaign configuration, ad trafficking, quality assurance, tracking validation and ongoing optimization.

* Apply deep knowledge of LinkedIn Campaign Manager, LinkedIn audience capabilities, ad formats, platform policies and reporting to deliver accurate, efficient and brand-aligned campaigns.

* Monitor pacing, delivery, audience reach, engagement and budget utilization; identify issues early and recommend practical adjustments based on campaign objectives and pursuit context.

* Maintain organized campaign documentation and ensure work is accurate, timely and aligned with Mortenson brand, privacy and data-use expectations.

Reporting, Insights and Business Partnership

* Build clear, audience-appropriate reports and presentations that translate campaign data into actionable insights for business development, marketing and group leadership.

* Connect media performance to the intended customer audience and pursuit strategy, clearly distinguishing what the data demonstrates from directional signals or areas requiring additional context.

* Present findings and recommendations to internal partners and respond to questions with a practical understanding of paid media, customer targeting and B2B decision-making.

* Create case studies and recurring views of performance that help demonstrate impact, improve future campaign planning and strengthen organizational understanding of targeted campaigns.

Best Practices, Learning and Innovation

* Document campaign processes, test plans, reporting standards, lessons learned and reusable best practices; maintain resources that support consistent, scalable delivery.

* Share learnings across Sales + Marketing, operating groups and other internal partners through concise guidance, examples, training and consultation.

* Test new LinkedIn formats, features, targeting approaches and measurement capabilities using defined hypotheses and success criteria.

* Evaluate additional advertising channels and emerging capabilities where they may improve reach, relevance, efficiency or insight for Mortenson's B2B audiences.

* Use campaign results, stakeholder feedback and platform changes to recommend ongoing process and capability improvements.

Collaboration and Project Delivery

* Lead assigned campaign workstreams with autonomy while maintaining alignment with the Targeted Campaigns Manager on strategy, priorities, risks and major optimization decisions.

* Build productive relationships across business development, marketing, brand, digital performance and pursuit teams; adapt communication for partners with varying levels of paid media expertise.

* Manage multiple campaigns and deadlines in a dynamic environment, escalating constraints or risks that could affect quality, budget or schedule.

* Perform other duties as assigned.

QUALIFICATIONS

* Bachelor's degree in Marketing, Communications, Business, Analytics or related field, or equivalent relevant experience.
* Minimum of five years of experience in digital marketing, paid media, campaign management, marketing analytics or sales enablement in a business setting.
* Demonstrated hands-on experience planning, building, optimizing and reporting on LinkedIn advertising campaigns.
* Experience partnering with business development, sales, account teams or pursuit teams in a B2B services environment preferred.
* Experience supporting complex, high-value or account-based campaigns preferred.
* Deep working knowledge of LinkedIn advertising, including Campaign Manager, audience design, B2B targeting, campaign objectives, ad formats, budget and bid management, optimization, experimentation and performance reporting.
* Ability to convert business development and pursuit priorities into practical campaign plans and well-defined deliverables.
* Strong analytical judgment with the ability to interpret media data, identify meaningful patterns and explain limitations without overstating conclusions.
* Ability to build clear, concise, executive-ready reports and presentations for non-technical audiences.
* Strong project management and organizational skills, with ownership of timelines, budgets, quality and assigned workstreams.
* Effective written, verbal and presentation skills; active listening and openness to diverse input and feedback.
* Ability to collaborate across disciplines, operating groups and organizational levels while maintaining customer and business context.
* Curiosity and initiative to test new ideas, learn emerging advertising capabilities and turn findings into repeatable improvements.
* Proficiency in Microsoft Excel, PowerPoint, Word and Outlook; experience with web analytics, CRM, account-intelligence or reporting platforms is preferred.
* Working knowledge of key B2B marketing principles including account-based marketing, customer journeys, digital measurement and brand standards.

A few benefits offered include:

(for Non-Craft & Non-Union Craft working 25+ hours / week)

• Medical and prescription drug plans that includes no additional cost vision coverage
• Dental plan
• 401k retirement plan with a generous Mortenson match
• Paid time off, holidays, and other paid leaves
• Employer paid Life, AD&D, and disability insurance
• No-Cost mental health tool and concierge with extensive work-life resources
• Tuition reimbursement
• Adoption Assistance
• Gym Membership Discount Program

The base pay range for this role is $81,200 - $121,800. (Actual range is higher for the following office locations: Denver, CO and Chicago, IL - 5%, Seattle, WA, and Portland, OR - 10%, Washington, D.C. - 12.5%).

Base pay is positioned within the range based on several factors including an individual's knowledge, skills, and experience, with consideration given to internal equity. This position is eligible for Mortenson's incentive plan.

#LI-DNI

Please make note:

• Visa sponsorship is not offered for this position.
• Our postings are typically open a minimum of 5 days and an average of 44 days.

ABOUT MORTENSON

As a top builder, developer, and EPC (Engineering, Procurement, and Construction), our expertise spans markets like sports, renewable energy, data centers, healthcare, and more. We are builders at heart, working to ensure the built environment has a lasting positive impact.

Let's Redefine Possible

Equal Employment Opportunity

Your uniqueness brings new and creative perspectives to the team. Mortenson is committed to providing equal opportunities of employment (EOE) to all individuals, regardless of your race, religion, gender, national origin, age, veteran status, disability, marital status or any other legally protected category.

Other Items to Note

• Mortenson reserves the right to hire any individual without legal or financial obligation on unwanted solicitations. No agency emails, calls, or solicitations are accepted without a valid agreement.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.