Lifecycle Marketing Manager (CRM & Customer Journey Orchestration)

The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for our clients media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple services, including. Our client is seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of Central Marketing. They will work cross-functionally with various teams including strategy, product, engineering, and business to develop and launch multi-channel customer communications for Services, ultimately driving awareness and engagement of services and products. This position will work cross-functionally to develop and execute customer notifications for acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Key Qualifications

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys.
• High aptitude for logical reasoning and critical thinking.
• Experience in SQL.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manner.
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment.
• Great teammate mentality with strong consideration for impact on partners.
• Effective communication skills in all mediums-from slack and email to presentations.
• A passion for our clients products and services and a deep familiarity with the ecosystem of services and hardware

Description:

• Developing, testing, and deploying customer journeys.
• This involves assessing product and strategy objectives, platform capabilities and data needs.
• Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned. Optimizing performance through A/B testing to drive incremental growth and overall program improvement.
• Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams.
• Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.
• Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Education:

• BA/BS preferred, or equivalent work experience

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.