Digital Marketing Specialist

The Digital Marketing Specialist will assist in the planning, execution, and optimization of our digital marketing efforts. This includes the implementation of campaign tactics through enterprise systems such as content management systems, paid media platforms, marketing automation systems, SEO and social tools, web analytics, and more.

The selected candidate will join a high performing, collaborative and supportive HCIT (Healthcare IT) marketing team to best maximize their skillset while supporting the broader business.

This is a remote opportunity.

• Function as a "Power User" of the company's digital marketing platforms, such as content management systems, paid media platforms, marketing automation systems, etc.
• Plan and administer marketing campaigns; test and analyze workflow, lead generation, lead nurturing and lead scoring; and identify tactics for improvement
• Design digital marketing assets (advertisements, collateral, PPT presentations, case studies, and white papers) in support of driving demand and lead generation
• Configure and generate reports and organize assets/campaigns within the digital marketing systems
• Participate in implementation of enhancements and upgrades to digital marketing platforms as needed
• Participate in SEO and SEM efforts, including keyword, page, and image optimization for search engines.
• Develop an understanding of organizational data in order to segment communications for appropriate target audiences
• Collaborate with peers to develop and support the digital aspects of marketing campaigns
• Measure performance of digital marketing efforts using a variety of web analytics tools

Required WorkExperience:

• 3 to 5 years' experience in digital marketing, including at least 1-2 years of experience configuring and managing complex campaigns in digital marketing platforms.

Preferred Work Experience:

• Experience with content management systems such as Adobe Experience Manager to create and edit website content is a plus
• Experience with developing and implementing Search Engine Optimization (SEO) strategies a plus

Knowledge:

• Must be comfortable with digital marketing concepts, content management systems, customer relationship management, and marketing automation software, and possess web development and digital design skills (HTML and CSS at a minimum)
• Knowledge of content management systems required
• Knowledge of marketing automation platforms required
• Experience with or certification in Adobe Experience Manager a plus
• Experience with or certification in Salesforce Marketing Cloud or Eloqua a plus
• Fully proficient with various software programs such as Word, Excel, PowerPoint, Outlook
• JavaScript knowledge is a plus

Skills:

• Strong project management skills
• Strong networking skills
• Self-driven and able to work within a team, as well as independently
• Ability to listen well and take constructive feedback

Education

• Bachelor's Degree in Marketing, Business, Advertising, Communications or other related discipline