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There's a Place for You at Crawford Electric Supply. A career at Crawford Electric Supply is more than a job. You're investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world's #1 electrical distributor with over 45,000 associates around the globe. Being "Powered by Difference" means we respect and value diverse perspectives.Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career. It's time to energize your future! Don't miss out on this electrifying opportunity - apply today! Stay connected with us - follow our journey, job openings, and latest news on LinkedIn and Facebook.
Position:
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Datacom Solutions Specialist
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Location:
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Fort Worth, TX
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About Crawford:
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If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it's time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, "Whatever it Takes!" through our mindset competencies below:
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Adapt: Effectively embrace new situation and people
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Dare: Appropriately challenge the status quo
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Learn: Learn from others, from mistakes, and self-improve
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Sales Strategy & Market Development
- Develop and execute the regional datacom go to market plan aligned with company growth objectives in Fort Worth and DFW
- Identify, segment, and prioritize target customers:
- Structured cabling & low voltage contractors
- Managed Service Providers (MSPs)
- Data centers & colocation facilities
- Commercial & enterprise IT / facilities teams
- Drive market share growth in key categories:
- Copper cabling (Cat5e, Cat6, Cat6A)
- Fiber optic cabling (OM3/OM4, single mode, MPO)
- Racks, cabinets, ladder rack, and cable management
- Patch panels, keystones, connectivity, and accessories
Direct Sales & Account Management
- Own and grow a portfolio of top datacom accounts
- Prospect new customers through outbound calls, jobsite visits, networking, and partner referrals
- Lead solution based sales conversations focused on:
- Project BOM support
- Stock and release programs
- Kitting and pre termination solutions
- Same day / next day delivery advantages
- Maintain a strong presence with contractors and integrators at jobsites and customer facilities
Vendor & Manufacturer Management
- Work closely with key datacom manufacturers and suppliers (copper, fiber, connectivity, rack systems)
- Lead joint sales calls, product demos, and customer training events
- Support vendor rebate programs, growth initiatives, and market launches
- Act as regional datacom subject matter expert for internal teams
Operations & CrossFunctional Collaboration
- Collaborate with pricing, inventory, and operations teams to ensure optimal stock levels
- Influence inventory decisions based on local market demand
- Support forecasting, margin management, and promotional strategies
- Provide voice of the customer feedback to leadership
Qualifications
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Required
- 5+ years of B2B sales experience in datacom, low voltage, electrical distribution, or network infrastructure
- Proven success selling to contractors, integrators, MSPs, or data center customers
- Strong understanding of structured cabling systems and applications
- Demonstrated ability to lead accounts and influence large project opportunities
- Excellent communication, negotiation, and relationship building skills
- Valid driver's license and ability to travel locally within DFW
Preferred
- Prior sales management or team lead experience
- Experience with fiber optic solutions and high density data center environments
- CRM proficiency (Salesforce or equivalent)
- BICSI, manufacturer, or datacom technical training (a plus)
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Environment
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Compensation & Benefits
- Competitive base salary
- Performance based incentive/commission plan
- Auto allowance or mileage reimbursement
- Full benefits package (medical, dental, vision)
- 401(k) with company match
- Paid time off & holidays
- Career growth opportunities in a high growth datacom business unit
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Crawford is a subsidiary of Sonepar USA. What We Offer You We offer great family-friendly benefits to full-time associates:
- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Professional and personal development programs
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- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
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We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported. Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share! Equal Employment Opportunity Statement Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law. Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here. Pay Transparency Non-Discrimination Provision Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
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Sonepar USA Inc
life insurance, parental leave, paid time off, 401(k), mileage reimbursement
Apr 17, 2026