Digital Marketing Manager

Department: Marketing

Hybrid: 2 days a week in Somerset, NJ office

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions-such as marketing, digital transformation, and customer experience-fostering collaboration and driving best practices across its global teams.

As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.

At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

This Team Member must uphold the HearingLife Core Values:

• We create trust
• We are team players
• We apply a can-do attitude
• We create innovative solutions

POSITION OVERVIEW

Working within the Marketing Team and reporting to the Sr. Manager, Integrated Media, you will be responsible for supporting the planning, execution, and optimization of digital marketing campaigns across paid and owned channels. This role focuses on daytoday campaign management, lead generation support, performance tracking, and crossfunctional coordination. The ideal candidate is detailoriented, curious, and comfortable working in a fastpaced environment with both creative and analytical tasks.

KEY RESPONSIBILITIES

• Assist in the development, execution and optimization of acquisition efforts across Paid Search, Paid Social, Display, Affiliate, and SEO channels.
• Assist in the development of a website strategy and conversion rate optimization (CRO) plan.
• Contribute to media planning by gathering inputs, analyzing performance trends, and supporting channel recommendations.
• Support budget tracking and pacing, ensuring campaigns remain aligned with monthly and quarterly goals.
• Manage campaign trafficking, QA, and launch processes in coordination with internal teams and external partners.
• Work with the creative team to organize assets, provide feedback, and manage creative rotations.
• Assist with testing initiatives by helping to set up A/B tests, document hypotheses, and track results.
• Prepare regular performance reports with clear insights and opportunities for improvement.
• Conduct research on industry trends, competitor activity, and emerging digital marketing tools.
• Collaborate with cross-functional partners in Marketing, Analytics, Sales, and Finance to ensure smooth campaign execution.
• Maintain relationships with vendors and agency partners to support campaign delivery and performance.
• Coordinate with global marketing teams/parent company to share best practices and leverage available resources.

Support the development and implementation of digital campaigns and nurturing programs with Retention and Call Center teams.

Qualifications:

• Bachelor's Degree (Business, Marketing, or related field)
• 5-8 years of experience in a fast paced, dynamic marketing environment
• Experience supporting lead generation campaigns and digital performance programs in Healthcare or related fields

Must have skills:

• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Data driven thinking with the ability to interpret performance metrics and generate insights.
• Strong interpersonal skills and ability to follow direction while collaborating across teams.
• Familiarity with digital ad platforms such as Facebook Ads Manager and Google Ads.
• Understanding of basic performance metrics (CPM, CPC, CTR, CPA, sessions, etc.).
• Experience supporting A/B testing or campaign experimentation.
• Proficiency in Microsoft Office and basic analytical tools.
• Clear written and verbal communication skills.

Nice to have:

• Familiarity with project management tools and reporting dashboards
• Working knowledge of content optimization.
• Experience with AI marketing tools
• Experience in working with or for advertising, communications and media agencies
• Experience with Google Analytics and Google Looker
• A process-improvement and positive mindset

Target Salary: 80 - 90k plus bonus

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

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