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At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
Lead the marketing strategy for FNBO's premier Wealth & Institutional Services division-a sophisticated portfolio encompassing multiple business lines. This is a high-impact leadership role where you'll serve as a strategic member of the Wealth & Institutional Services leadership team, shaping how FNBO positions itself in the competitive wealth management landscape. You'll lead a segment marketing team, collaborate with centralized marketing resources, drive marketing investments, create integrated strategies that elevate brand presence, accelerate client acquisition, and deepen relationships across our most sophisticated service lines.
This role offers the rare combination of strategic influence, executive visibility, and the ability to make a measurable impact. If you're a strategic marketing leader who thrives at the intersection of crafting strategy and developing plans to execute, this is your opportunity to leave a lasting mark.
About This Role: How You'll Drive Results Strategic Planning & Execution
- Develop comprehensive marketing strategieswith 3-year planning horizons that align with business objectives, regulatory requirements, and market opportunities across all Wealth & Institutional Services business lines
- Lead strategic planning processesincluding budget development, resource allocation, channel strategy, and ROI measurement while ensuring compliance with financial services regulations
- Create integrated go-to-market strategiesthat position FNBO's wealth services competitively, articulating clear value propositions for distinct client segments
- Drive data-informed decision-makingthrough market research, competitive intelligence, customer insights, and performance analytics to identify growth opportunities and optimize marketing investments
- Clearly connect marketing activities to business outcomes, enabling evidence-based strategy refinement and resource optimization
Marketing Program Leadership
- Oversee multi-channel marketing campaignsspanning digital advertising, content marketing, events, sponsorships, public relations, and relationship marketing that engage high-net-worth prospects and institutional decision-makers
- Partner strategically with Bank Marketing Centers of Excellence(Communications, Content & Social, Media Buying, Sponsorships, Events, Creative Development) to ensure brand consistency, creative excellence, budget allocation, and efficient execution across all touchpoints
- Develop and help execute marketing strategies focused on thought leadership and content strategythat establishes FNBO wealth professionals as trusted advisors through compelling insights, educational content, and strategic storytelling
- Develop sophisticated lead generation programsworking closely with business development and sales teams to create qualified pipeline and accelerate prospect-to-client conversion
Cross-Functional Collaboration & Influence
- Serve as strategic marketing partnerto Wealth & Institutional Services leadership team, translating business goals into marketing strategies and marketing results into business impact
- Collaborate effectively with business development, sales, operations, and complianceto develop integrated initiatives that balance growth ambitions with regulatory requirements and operational realities
- Build trusted relationships with wealth advisors and institutional relationship managers, understanding their client engagement needs and creating marketing tools that support their success
Team Leadership & Development
- Build and lead a small high-performing marketing teamwith diverse skills, complementary strengths, and shared commitment to excellence in wealth marketing
The Ideal Candidate for This Role: Required:
- Bachelor's degree in Marketing, Business, or related field
- 7+ years of progressive marketing leadership experience
- 5+ years of team management experience with demonstrated leadership capabilities
- Demonstrated experience in developing, implementing and managing segmentation marketing strategies
- Strategic thinking and marketing planning capabilities
- Excellent written and verbal communication skills
- Data-driven decision-making approach
- Ability to manage multiple priorities in a fast-paced environment
- Strong relationship-building and cross-functional collaboration skills
Preferred:
- Financial services industry experience, preferably in wealth management or private banking
Leadership Competencies:
- Proven ability to develop team members through coaching, mentoring, and stretch assignments
- Experience building diverse, high-performing teams with shared purpose and collaborative focus
- Demonstrated skill in optimizing staffing and financial resources for maximum efficiency
- Track record of effective delegation while empowering team independence
- Ability to create energy and drive team performance toward goals
Total Base Pay Range
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124,231.00 - 211,194.00 USD Annual
Compensation:
Compensation range (base pay): $124,231.00-$211,194.00
This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment:
It is anticipated that the incumbent in this role will work onsite at the posted location. Our onsite environment fosters innovation, mentorship, and a vibrant culture where ideas flow freely and relationships flourish. As part of our team, you'll experience the energy of our collaborative spaces designed to support your professional growth while working alongside talented colleagues who inspire excellence daily. Please note that work location is subject to change based on business needs.
Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20260369
Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey. Learn more here. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
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First National Bank of Omaha
vision insurance, tuition assistance, 401(k)
Mar 11, 2026