SEO & AIO Specialist

One team. Global challenges. Infinite opportunities. At Viasat, we're on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We're looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

As the SEO & AIO Specialist at Viasat, you will be responsible for driving visibility, engagement, and trust across both traditional search engines (SEO) and AI-driven discovery platforms (AIO) such as Google's AI Overviews, Bing Copilot, ChatGPT, and others. This role will primarily focus on Viasat's B2C and B2B Broadband Services in the United States supporting customer aquisition efforts.

This role blends technical SEO expertise, content strategy, and AI search optimization to ensure our brand ranks well, appears accurately, and earns positive representation in generative search results.

Search Engine Optimization

• Conduct keyword, competitor, and SERP intent research to identify content opportunities.
• Optimize on-page elements: titles, meta descriptions, headers, internal linking, and schema markup.
• Perform regular technical audits (site speed, crawlability, indexation, Core Web Vitals).
• Collaborate with web developers to implement SEO best practices across CMS.
• Track and report on organic traffic, keyword rankings, and conversion performance using Adobe Analytics, GSC, and SEO platforms (Ahrefs, SEMrush, etc.).

AI Optimization

• Research how our brand and competitors appear in Google AI Overviews, Perplexity, and ChatGPT search results.
• Optimize content and structured data to increase visibility and accuracy in AI-generated summaries.
• Identify AI citation opportunities by improving factual, source-attributable, and entity-based content.
• Develop AIO-ready content guidelines (concise, authoritative, answer-based writing).
• Partner with the content and brand teams to ensure consistency between human search and AI search narratives.
• Experiment with generative search tracking tools and report AIO performance metrics.

Reputation and Sentiment Management

• Monitor brand sentiment and online reputation across reviews, forums, and media outlets.
• Collaborate with PR and strategic partners to improve visibility of positive stories and mitigate negative press.
• Track how brand sentiment affects SEO rankings and AIO summaries.

• 3-5+ years of experience in SEO (agency or in-house).
• Solid understanding of search intent, keyword research, and technical SEO fundamentals.
• Working knowledge of Google Search Console, GA4, Ahrefs/SEMrush, and schema markup.
• Excellent writing and analytical skills.
• Familiarity with AI search experiences (Google SGE, Bing Copilot, ChatGPT).

• Experience with content strategy, AI-driven analytics, or entity-based SEO.
• Knowledge of structured data, JSON-LD, and content taxonomy management.
• Exposure to brand reputation management
• Comfort working with developers and content teams in CMS environments

Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.