Senior Product Marketing Manager, Data

Who we are

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businessesand empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

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See yourself at Twilio

Join the team as Twilio's next Senior Product Marketing Manager, supporting Twilio data products, including Twilio Segment customer data platform (CDP).

About the job

Data is complex; our story shouldn't be. We're seeking a Senior Product Marketing Manager who thrives on transforming complex technical concepts into human-centric narratives that resonate.

You're someone who isn't afraid to get under the hood of our data products to truly understand how they work, so you can communicate how they change the game for our customers. You build domain expertise through market and customer research, using those insights to craft impactful messaging and positioning that differentiates Twilio in the market. You'll partner with Product and other cross-functional teams to refine product strategy, influence roadmap, and drive product launches that grow awareness and adoption.

Responsibilities

In this role, you'll:

• Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio's data products in the market.
• Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap.
• Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
• Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points.
• Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• You have 5+ years experience in product marketing or technical marketing.
• You have worked in product marketing in the customer data, data warehouse, or customer experience technology space.
• You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives.
• You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
• You have a "get under the hood" mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience.
• You are a strategic thinker-you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
• You know how to enable and educate internal audiences to drive meaningful and actionable content.
• You can get things done. We want to talk about how you manage projects.
• You enjoy working on impactful projects in a fast-paced environment
• You believe customer and employee experiences need to evolve with the new technology available
• Bachelor's degree or equivalent experience required.

Desired:

• You have experience marketing highly technical platform products to developers, data engineers, and/or technical marketers
• You have excellent written and verbal communication skills.
• You continuously track developments in the AI market-new AI models, buyer needs, and emerging use cases
• You've demonstrated an ability to influence and build effective working relationships with all levels of the organization.
• You are highly organized, with the ability to prioritize, run multiple workstreams, and deliver on deadlines in a fast-paced environment.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $128,560 - $160,700.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $136,000 - $170,000.
• Based in the San Francisco Bay area, California: $151,120 - $188,900.
• This role may be eligible to participate in Twilio's equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Application deadline information

Applications for this role are intended to be accepted until April 30, 2026, but may change based on business needs.