Content Operations Manager

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

Job Summary

The Manager, Content Operations owns the governance, lifecycle, and operational use of marketing content and digital assets across enterprise content management systems. This role ensures that marketing teams can reliably find, reuse, and activate approved content while meeting brand, legal, and regulatory requirements.

This position focuses on content management and governance rather than content creation, partnering closely with Brand, Legal/Compliance, Creative, Channel Owners, and Marketing Technology teams to enforce standards, reduce risk, and improve speed to market.

What you will do:

Content Governance & Lifecycle Management

• Define and maintain content governance standards, including lifecycle stages (draft, approved, retired), naming conventions, version control, approvals, and retention.
• Establish decision rights and operating rhythms for content and asset changes, including governance councils, intake processes, and change control.
• Embed rights management and compliance requirements into content workflows, including usage rights, consent, and regulatory or brand approvals.

Metadata, Taxonomy & Modular Content

• Own metadata strategy and taxonomy standards to improve content findability and reuse, including required tags, controlled vocabularies, and schemas.
• Drive modular content practices, maintaining governed content components and variants with appropriate linkage and controls.
• Lead ongoing content hygiene efforts, including de-duplication, archival, retirement, and quality checks to maintain system integrity.

Platform Operations (CMS & DAM)

• Serve as the business owner for CMS and DAM platforms, overseeing administration, roles and permissions, configuration, templates, and release testing.
• Partner with Marketing Technology and IT teams to prioritize enhancements, resolve issues, and manage vendor support and platform upgrades.
• Define, monitor, and report on SLAs for content requests, publishing turnaround, and issue resolution.

Workflow Enablement & Stakeholder Support

• Design and optimize end-to-end workflows from intake through publishing, localization, distribution, and retirement.
• Develop training materials, playbooks, and office hours to drive adoption and consistent platform usage across internal teams and agencies.
• Advise stakeholders on best-fit content usage to reduce rework and improve efficiency.

Measurement & Continuous Improvement

• Define KPIs and dashboards for content operations, including reuse rates, search success, cycle time, defect rates, compliance exceptions, and adoption.
• Conduct regular audits to ensure tagging accuracy, rights compliance, and governance adherence, driving corrective actions as needed.
• Identify opportunities to automate tagging and quality checks while maintaining governance and brand safety.

What you will bring:

• Extensive experience in content operations, digital asset management, web content management, or marketing operations roles with governance accountability.
• Hands-on experience administering and configuring enterprise-scale CMS and/or DAM platforms.
• Demonstrated expertise in metadata strategy, taxonomy design, and improving content findability and reuse.
• Experience implementing modular content approaches and governed content variants.
• Strong understanding of workflow design across intake, review/approval, localization, publishing, and retirement.
• Proven ability to influence and collaborate across Brand, Creative, Legal/Compliance, and Technology teams.
• Program and project management experience, including prioritization, requirements definition, release readiness, and change management.

Bachelor's degree or equivalent experience; relevant DAM, CMS, Agile, or project management certifications are a plus

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time - 16 hours per calendar year
• Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer * Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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