Solutions Architect, Director

The Solutions Architect, Director will partner with the DMS CTO to design and deliver a modern, flexible Ad Tech and data architecture that connects LOCAL iQ's CRM/business systems with its proprietary campaign platform and external publishers (Google, Microsoft, Meta, Yelp, Snapchat, Tik Tok, etc.). This is a new role with high growth opportunities to build out a team and execute the vision. Initially, this is a hands-on role to quickly gain domain knowledge.

The role balances big-picture architecture with hands-on implementation, guiding the transformation of people, processes, and legacy systems into a unified, scalable operating model.

Mission of the role

The mission is to lead the modernization of LOCAL iQ's advertising technology stack, standardizing data, workflows, and tools, so that teams can plan, launch, optimize, and measure omni-channel campaigns with speed and reliability while continuously improving cost-per-lead and cost-per-acquisition outcomes.

This includes defining the target architecture, coaching teams through change, and owning the delivery of critical integrations and workflow automations.

Key responsibilities

Architecture and modernization

• Define a target architecture that connects CRM/business systems, LOCAL iQ's Ad Tech platform, data warehouse/BI, and external publisher APIs into a cohesive ecosystem.

• Assess legacy tools and workflows; create pragmatic migration plans that reduce technical debt while minimizing disruption to ongoing campaign operations.

• Standardize data models, identifiers, and event flows so customer, campaign, and performance data are consistent across all channels and systems.

People and process transformation

• Map current people/process/technology interactions across sales, account management, ad operations, analytics, and finance, then design improved future-state workflows.

• Establish governance for how new products, campaign types, and workflows are introduced, documented, and trained across teams.

• Coach teams through the change, translating architecture decisions into simple playbooks and checklists that fit day-to-day work.

Hands-on delivery and execution

• Lead the design and implementation of integrations between CRM/business systems and LOCAL iQ's campaign platform, including campaign setup, pacing, and performance feedback loops.

• Configure and, when needed, write code/scripts to orchestrate campaign creation, updates, and reporting across multiple publishers via APIs.

• Build and maintain templates, configuration libraries, and automation rules that reduce manual work and errors in campaign onboarding and optimization.

Omni-channel optimization and data

• Work with product and analytics teams to embed optimization logic (budget allocation, bid strategies, audience rules) into the architecture and workflows.

• Ensure reliable collection and normalization of performance data across channels so stakeholders can track CPL, CPA, ROAS, and other key metrics in real time.

• Design experimentation and feedback mechanisms so insights from testing feed back into configuration standards and optimization algorithms.

Stakeholder leadership

• Serve as the technical counterpart to business leaders, translating commercial goals into architectural roadmaps and phased delivery plans.

• Facilitate design reviews and decision forums, clearly explaining trade-offs between speed, cost, and flexibility.

• Mentor engineers and operations specialists, increasing the organization's ability to own and evolve the architecture over time.

Minimum qualifications

• 7-10+ years of experience in leading solution architecture teams, Ad Tech/Mar Tech engineering, or related technical leadership roles with direct ownership of complex integrations and workflow automation.

• 2+ years of experience working with data models, hands-on SQL scripting using BI reporting tools, e.g., Google Data Studio, Microsoft Power BI, or Tableau.

• 1+ year of exposure to AI tools that can facilitate legacy systems documentation from source code systems and enterprise wikis.

• Proven track record of modernizing legacy systems and processes into modular, API-driven architectures while maintaining business continuity.

• Strong hands-on skills with web technologies, APIs, data modeling, and scripting, plus familiarity with major digital advertising platforms and their APIs.

• Detailed process knowledge of Quote to Cash within an Ad Tech / Digital Marketing Agency is beneficial.

• Demonstrated ability to lead enterprise cross-functional change, influence without authority, and communicate complex designs to both technical and non-technical stakeholders.

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The annualized base salary for this role will range between $160,000 and $180,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable

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