Sr Manager Revenue Growth Management - Trade Promotion Optimization

The Senior Manager, Trade Promotion Optimization (TPO), will lead the enterprise enablement, governance, and advancement of trade promotion optimization capabilities across the commercial organization. This role is a critical pillar of the Revenue Growth Management (RGM) strategy, responsible for embedding advanced promotional analytics into planning routines, establishing clear promotional guardrails, and improving the quality and productivity of trade investment decisions across Home Market channels.
This role operates as a strategic advisor and gatekeeper, partnering with Customer Planning, Sales, Pricing, and external Coca-Cola system stakeholders to guide how promotional decisions are evaluated, challenged, and optimized. This role ensures promotional plans are informed by rigorous analytics, consistent guardrails, and system-aligned best practices.
The Senior Manager serves as the primary business owner for the evolution of advanced TPO capabilities, acting as the connector between business stakeholders and external technical partners. The role ensures analytical outputs translate into clear, actionable, and executable recommendations that can be effectively incorporated into annual and in-year planning processes.

• Leads the expansion, governance, and integration of trade promotion optimization tools, frameworks, and analytical standards across all Home Market channels.
• Acts as the business owner and steward of next-generation TPO capabilities, maintaining and evolving the business roadmap in partnership with external teams and system stakeholders.
• Partners with customer planning and sales teams to embed TPO-informed guardrails and recommendations-including promotional sequencing, pricing thresholds, value-of-week guidance, and cross-category considerations-into annual and in-year planning routines.
• Shapes and refines promotional guardrails in partnership with Home Market Pricing teams, ensuring cross-channel coherence and alignment with enterprise RGM strategies.
• Translates advanced TPO analytics (e.g., promotional frequency, discount depth, mix, price guardrails, offer type and messaging performance) into clear insights and recommendations for customer planning teams.
• Leads post-event ROI reviews and develops playbooks to improve effectiveness across discount depth, offer structures, messaging, quantities, and cross-portfolio promotions.
• Identifies profit, revenue, and volume optimization opportunities through thoughtful interpretation of complex and evolving datasets.
• Serves as a key business liaison with The Coca-Cola Company, CONA, and other bottlers to align on TPO strategy, best practices, and governance, while leading the analytical and preparatory work supporting system-level forums.
• Leads alignment, testing, coordination, documentation, and change management associated with enhancements to advanced TPO capabilities.
• Leads onboarding, training, and continuous capability development for Commercial, RGM, and Sales teams on TPO strategy, tools, and analytical interpretation.
• Participates in key communication forums, including TPO learning sessions, planning leader integrations, and pre-planning channel-specific meetings.
• Develops clear playbooks and tool navigation guides to support consistent and effective adoption across user groups.

• Demonstrated ownership - operates with accountability, drives work independently, and follows through to impact.
• Strong initiative - proactively anticipates needs, identifies opportunities, and takes action without prompting.
• Advanced criticalthinking skills - applies structured logic and data to solve complex RGM and promotional challenges.
• Strong analytical, organizational, and time-management skills.
• Strong communication and storytelling skills, with the ability to translate analytics into clear, compelling insights for senior leadership and customer teams.
• Proven ability to influence cross-functionally and challenge decisions constructively.
• Deep understanding of trade promotion mechanics, including discount depth, frequency, offer structures, messaging, and cross-portfolio promotions.
• Strong business acumen within FMCG/CPG environments, particularly pricing, promotional ROI, and investment allocation.
• Solid project management capabilities.
• Comfortable working with data and insights across Microsoft Office tools, Power BI dashboards, and in-house analytical systems.

• Bachelor's degree (4 years inFinance, Accounting, Business Administration, or Marketing)

• Knowledge acquired through 7 or more years of relevant professional experience.
• Experience in Revenue Growth Management, Trade Promotions, Pricing, Category Management, or CPG Analytics.
• Experience supporting annual planning, pre-planning, or commercial calendar management.
• Demonstrated ability to lead change and drive adoption across complex, matrixed organizations.

• Office environment

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