Director of Content Strategy

THE HIGH LEVEL

Our Director of Content Strategy will be empowered to lead the entire content marketing strategy for the organization-driving demand and category leadership across Federal, SLED, and commercial markets. This role will make a measurable impact on revenue and brand by developing content that serves as the catalyst for our demand generation campaigns, executive thought leadership, and corporate communications.

Reporting to theVP & Chief Marketing Officer, you will set direction, establish standards, and oversee execution across our content ecosystem-from strategy and messaging to performance, optimization, and governance.

WHAT SUCCESS LOOKS LIKE?

• Content Strategy Leadership: Own content strategy and editorial approach, including SEO/AI search, topic selection and story architecture, and content governance to build sustained visibility and authority.
• Content Creation & Editorial Excellence: Write, edit, and elevate content across formats (web, campaigns, social, email, enablement, executive communications), ensuring clarity, quality, consistency, and audience relevance.
• Digital Property Ownership: Oversee content experiences across Iron Bow's digital properties, including the website, social channels, and key ranking/third-party sites, ensuring a cohesive presence.
• Demand Generation Enablement: Partner with Field Marketing and Design to turn strategy into campaign-ready content.
• Performance & Revenue Contribution: Establish and track KPIs that connect content to engagement, pipeline influence, and marketing's contribution to revenue, using data to prioritize what works and sunset what doesn't.
• Cross-Functional Collaboration: Work closely with Sales, CTO, Alliances, and SMEs to translate complex technical and mission outcomes into compelling stories that improve customer confidence.
• Internal & External Communications: Support the CMO (and HR partners, as needed) with internal and external communications strategy and execution that strengthens culture, alignment, and reputation.
• Vendor & Partner Management: Manage external writers, agencies, and specialized content partners as needed, ensuring quality, timelines, and ROI.
• Project Leadership: Oversees multiple projects and helps connect alignment and connections across marketing, sales, alliances and other teams to support coordinated high-performing go-to-market approach
• Budget & Resource Management: Own the content strategy budget and resourcing plan, prioritizing content investments across the enterprise.

YOUR VALUE PROP FOR OUR TEAM

• 12+ years of experience in content marketing within technology, agency, or media organizations.
• Exceptional writing and communication skills with the ability to translate complex topics into clear, plain-language content tailored to the audience.
• Proven SEO and content marketing expertise, ideally within the gov tech or public sector technology market.
• Strong collaborative mindset with high emotional intelligence and the ability to work effectively across teams and functions.
• Self-starter with strong problem-solving skills and a sense of urgency in driving work forward.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Comfortable presenting ideas, insights, and performance metrics to stakeholders at all levels.
• Skilled at navigating complex organizations and building strong relationships with internal and external partners.
• Passion for storytelling through content, with a commitment to quality, impact, and continuous improvement.
• Values-driven professional who works hard, leads with kindness, and contributes positively to team culture.

TRAVEL REQUIREMENTS:This position prefers candidates based in the National Capital Region and requires 10% travel.

WHY YOU'LL LOVE IT!

• Mission with meaning: Your work will directly support outcomes that matter - modernization, resilience, security, and the missions our customers serve.
• High visibility and high trust: You'll report to the CMO and partner closely with executive leaders and SMEs to shape Iron Bow's voice in the market.
• A platform to build: You'll have the opportunity to define standards, create an editorial engine, and evolve Iron Bow's content maturity and performance.
• Real impact, measurable outcomes: Content here isn't "nice to have"-you'll connect strategy to pipeline influence, reputation, and customer confidence.
• Cross-functional collaboration: Work with smart, mission-oriented teams across Sales, Alliances, and Technology who value clear storytelling and practical outcomes.
• Room to innovate: This role rewards experimentation, strong POV, and continuous improvement.
• People-first culture: We work hard, lead with kindness, and take care of each other. It's not a tagline, it's how we operate.