Product Marketing Manager-Senior

Join a dynamic team at a leading financial services firm, partnering with Aquent, where your expertise will directly shape how individuals engage with their financial future. This pivotal role empowers you to drive critical communications and education initiatives, ensuring participants maximize their employer-sponsored benefits and achieve lasting financial wellness. You'll be at the forefront of translating complex regulatory changes into clear, impactful messages, directly influencing positive financial outcomes for countless individuals.

#LI-HC1

**About the Company**

Our client is a prominent financial services firm dedicated to empowering individuals to achieve their financial goals. They believe in a client-first approach, striving to make investing accessible and understandable for everyone. This commitment extends to their workplace benefits division, where a passionate team focuses on helping employees navigate their retirement and equity benefits, transforming them into a foundation for overall financial health.

**The Opportunity**

As a key individual contributor, you will be instrumental in the strategic planning and execution of participant communications, particularly those impacted by evolving regulatory landscapes. This is a unique opportunity to lead large-scale projects, ensuring clarity and compliance in how vital financial information is conveyed. You will serve as a critical link between regulatory requirements and accessible, engaging participant experiences, directly contributing to financial literacy and security.

**What You'll Do**

* **Strategic Regulatory Communication:** Develop comprehensive strategies and project plans to manage the impact of regulatory changes on participant communications, education, and experiences, navigating complex plan variations and delivery channels.

* **Cross-Functional Leadership:** Act as a primary marketing liaison, providing frequent updates and fostering collaboration across diverse teams including legal, compliance, digital, and production partners to ensure timely implementation of communication plans.

* **Participant-Centric Design:** Leverage a deep understanding of participant experiences to inform and shape communications, ensuring regulatory changes are presented clearly and effectively.

* **New Feature Rollouts:** Lead the discovery, messaging strategy, and rollout of communications for new retirement plan features, translating complex offerings into digestible information.

* **Content Management & Optimization:** Oversee the programming of communications within technology platforms and continuously seek opportunities for efficiency and scalability in content delivery.

* **Subject Matter Expertise:** Serve as the go-to marketing expert for regulatory issues, including key acts like the SECURE Act, ensuring all communications are accurate and compliant.

* **Project Execution Excellence:** Drive the execution of communication updates for various provisions (e.g., Required Minimum Distributions, Long-Term Part-Time, Roth Match), from scoping and impact assessment to compliance review and final distribution.

* **Data & Infrastructure Integration:** Lead data requests and act as a liaison with data and platform teams to ensure communication logic and infrastructure (e.g., updates to Salesforce Marketing Cloud and content management platforms) support evolving needs.

**What You'll Bring (Must-Haves)**

* Minimum of 6+ years of integrated B2C marketing communications experience.

* Proven experience in financial services or another highly regulated industry, with a focus on retirement plan services and/or workplace benefits.

* Demonstrated ability to seamlessly transition between high-level strategic thinking and meticulous management of execution details.

* A visionary, innovative problem-solver who can define compelling future visions and develop breakthrough ideas.

* Relentless curiosity and a commitment to continuous improvement, constantly challenging the status quo.

* Exceptional project management skills, capable of running large, high-responsibility projects in fast-paced, deadline-driven environments.

* Strong ability to connect regulatory minutiae with the broader communication strategy.

* Proficiency in MS PowerPoint and Excel.

* Bachelor's degree in marketing, communications, or a related field.

* Excellent writing and editing skills.

**What Will Set You Apart (Nice-to-Haves)**

* Familiarity with Salesforce Marketing Cloud.

* Prior retirement plan industry experience.

* A quick learner with an open mind to feedback and continuous growth.

* A positive demeanor, sense of humor, and flexibility to thrive in dynamic environments.

* Demonstrated ability to build strong relationships, influence, and motivate individuals across all levels and functions.

* Exceptional self-leadership, independence, and the ability to navigate ambiguity with ease.

* Clear, authentic, and persuasive communication skills, capable of captivating diverse audiences and inspiring buy-in.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.