Performance Media Manager, Paid Social

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As Performance Media Manager, Paid Social, you will play a critical role in amplifying owned social content and influencer activations across Adobe Creative Cloud channels. This means taking what's already resonating organically and scaling it through paid strategies to increase reach, engagement, brand impact, and content insights. You'll ensure that our owned social efforts don't just live within organic walls-they become powerful drivers of awareness and consideration.

Creative Cloud products are used to make the most visually engaging digital experiences anywhere, and Adobe is uniquely positioned to capitalize on the nature of platforms like Facebook, Instagram, Snapchat, YouTube, TikTok, LinkedIn and whatever is next.

In this role, you'll focus on crafting innovative paid social strategies that translate business goals into relevant customer experiences that drive engagement and down funnel impact. Your challenge is to evolve paid social strategy, drive testing and innovation, and help make Adobe a world-class social media marketer. In addition, you will collaborate on broader cross-functional campaigns, experiments, and effectiveness measurement with Social Strategy, Integrated Marketing Analytics, Product Marketing, and Go to Market Business Unit teams.

• Lead the development of outstanding social media strategies across business units to support brand & performance based goals
• Partner with an outside agency to plan and activate paid social media budgets across platforms (Meta, YouTube, Tiktok, LinkedIn, Pinterest, Snapchat)
• Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams
• Evaluate content performance and partner with Social teams to optimize content
• Continuously test creative and new placements to improve content effectiveness
• Drive targeting consistency across audience management platforms
• Review media landscape and test plans/results quarterly
• Build testing methodology for new platforms and content, and establish performance thresholds for further investment

• 5+ years experience, Tech or SaaS experience preferred
• Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
• Proven expertise in performance marketing with a preference for paid social media expertise
• Ability to learn new technologies, products, or systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to organize and prioritize multiple projects and deadlines with minimal oversight
• Strong written and verbal communication and problem-solving skills with impeccable attention to detail

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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