Manager, Digital Asset Management

Church & Dwight is seeking a Manager, Digital Asset Management (DAM) to join our team. This role is responsible for governing and optimizing digital assets across a portfolio of 20+ consumer brands. This role ensures brandapproved assets are easy to find, access, and reuse across markets, channels, and agencies driving brand consistency, speedtomarket, and operational efficiency.

Partnering closely with Brand teams, Creative Services, Marketing Operations, IT, Legal, International, and external agencies, this role oversees the full lifecycle of digital assets, including ingestion, governance, distribution, usage, and archival. The Manager owns DAM standards such as taxonomy, metadata, workflows, permissions, and usage guidelines to support scalable, compliant content activation.

The ideal candidate brings strong digital operations experience, a brand governance mindset, and the ability to lead across a matrixed organization. They will drive DAM adoption, continuous process improvement, and the evolution toward more intelligent, AIenabled asset management.

This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements.

• Hybrid: If designated as hybrid, the role will be based in Ewing, NJ and requires inperson attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

• Remote: If designated as remote, the role will be performed on a remote basis, with occasional inperson attendance required as business needs dictate.

Strategy & Program Leadership

• Own the DAM vision, multiyear roadmap, and operating model, aligning priorities with Marketing, International, Creative Ops, eComm, and IT.

• Colead the DAM overhaul with our external agency: scope, requirements, vendor coordination, change management, cutover planning, and postlaunch stabilization.

• Establish governance (RACI, standards, decision forums), SLAs, and success metrics tied to timetomarket, asset quality, reuse, search success rate, and user adoption.

Enterprise Migration & Brand Support (EOY Goal)

• Lead the asset audit, deduplication, and migration across 20+ brands; set intake criteria, required metadata, and quality bars.

• Stand up a scalable ingestion framework (playbooks, templates, QA) that can flex with freelance support and agency partners.

• Track progress to EOY completeness: metadata coverage, rights documentation, taxonomy alignment, and legacy decommissioning.

Day to Day DAM Operations

• Run core workflows (ingestion, approvals, versioning, distribution, archive) and continuously optimize for speed and quality.

• Ensure metadata, taxonomy, and controlled vocabularies are accurate and governed-driving asset discoverability and SEO alignment where applicable.

• Maintain permissions, roles, and access control; uphold rights/usage governance and expirations in partnership with Legal.

• Build and publish dashboards based on approved KPI's such as but not limited to usage, adoption, SLA performance, search effectiveness and reuse rates to guide decisions, in partnership with Data &. Analytics.

• Support adhoc projects as needed

Cross Functional Orchestration & Training

• Serve as the primary connector among Creative, Production, Brand/Integrated Marketing, eComm, Media, Insights, and IT, translating needs into workflow and configuration.

• Partner with Marketing Operations to guide onboarding, training, and enablement for internal teams and agency partners; build a champion network to sustain adoption.

• Partner with Regulatory/Legal on copy and image review/approval process design, ensuring seamless interplay with DAM and compliant audit trails.

Platform Stewardship & Integrations

• Own platform configuration, release planning, and vendor management; coordinate upgrades and regression testing.

• Drive integrations with PIM/MDM, CMS/eComm, MRM/PM tools, creative tools, and marketing activation systems to enable endtoend content supply chain.

• Evaluate and responsibly scale AIassisted tagging and content intelligence in line with industry governance and provenance standards.

Continuous Improvement & Auditing

• Establish a quarterly audit cadence for metadata quality, permissions, rights/expirations, and workflow health; close gaps with corrective actions.

• Run VOC/user research, backlog grooming, and sprintstyle improvements; publish a transparent change log and roadmap.

• Quantify and communicate business impact: fewer duplicate shoots, increased asset reuse, faster timetomarket, and reduced risk.

Required Qualifications:

• BA/BS required.

• 8+ years leading DAM programs/operations in complex, multibrand environments is required.

• Deep expertise in metadata/taxonomy, controlled vocabularies, rights & usage, and lifecycle management; familiarity with IPTC/XMP and SEO considerations.

• Handson experience with enterprise DAM platforms (Bynder is preferred) and workflow design.

• Proven success leading migrations and decommissioning legacy repositories with clear ingest standards and QA.

• Strong stakeholder management across Creative, Marketing, eComm, IT, and Legal/Regulatory; excellent communication and facilitation.

• Integrating DAM with PIM/MDM, CMS, project management/MRM, and downstream activation tools.

• Datadriven mindset; proficiency with dashboards (Power BI/Tableau), KPI definition, and process analytics.

Preferred Qualifications:

• 1+ years people management experience is preferred.

• Background in copy review/approval (e.g., Veeva/PromoMats, regulatory workflows) or complex review orchestration.

• Exposure to content provenance, watermarking, or trust/authenticity frameworks.

• Certification or formal education in DAM, taxonomy, or information science.

• Experience building and maintaining training programs, documentation libraries, and self-service resources to support DAM adoption across teams and partners.

• Curiosity and working familiarity with AI-assisted DAM capabilities (e.g., automated tagging, visual similarity, content classification, rights detection, AI enabled search).

The US base salary range for this full-time position is $110,900-$157,900. This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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