Product/Solutions Marketing Associate

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary:

In this role, you will support the execution of product marketing initiatives for assigned solutions, partnering closely with subject matter experts and cross-functional teams. You will focus on translating market and customer insights into clear messaging, supporting go-to-market activities and enabling sales with effective product content. You work closely with cross-functional partners to turn insights into clear messaging and high-quality deliverables.

Responsibilities:

• Develop compelling, differentiated value propositions for assigned solutions.
• Create high-impact product content that positions products and supports go-to-market initiatives.
• Develop launch plans at the product level that align with marketing and business objectives.
• Support market research, customer interviews, win-loss analysis and competitive insights.
• Contribute to ideal customer profile definition, customer segmentation and persona development.
• Collaborate with demand generation on campaign messaging and content.
• Create and maintain sales enablement materials and support sales training
• Bring customer and market insights to product partners and support portfolio alignment.
• Track and evaluate product marketing effectiveness through KPIs, including engagement, pipeline contribution, and win/loss analysis.

Qualifications:

• Relevant Degree Marketing, Business, Communications, or a related field
• 2 or more years of experience in product marketing or a related marketing role required
• Familiarity with core product marketing concepts including positioning, launches and sales enablement
• Strong written and verbal communication skills
• Ability to manage multiple priorities with attention to detail
• Comfortable collaborating cross functionally and learning in a fast-paced environment.

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Estimated Hiring Range:

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.