Growth Coach, Brand Building

SUMMARY

The Growth Coach is responsible for guiding brand teams through the Growth Lab experience, developing growth strategies on core brands, finding new growth opportunities, and developing our brand building culture. This role serves as a coach for Brand teams, connecting brands with cross-functional expertise, and equipping them with tools, methods, and frameworks through General Mill's "Growth Lab" process. The Growth Coach helps brand teams generate ideas and insights that bring their strategy to life for consumers. This role will consistently evolve content & processes, translate best practices that can scale to all brands.

KEY ACCOUNTABILITIES

• Facilitate Brand & Creative Strategy in the Growth Lab; providing ongoing support to both in-lab and out-of-lab brands, reinforcing a growth mindset and a culture of innovation, experimentation and rapid learning
• Coach brands in creative ideation, growth strategic clarity, and building a pipeline of consumer facing ideas for consumer testing.
• Guide teams through strategy and ideation workshops, three-year plans development, structured problem solving to uncover new growth opportunities
• Partner with Creative & Design Strategists to guide brands to make bold, creative choices during the planning process
• Act as a connector for brand teams and all Growth Lab stakeholders, helping them access the right expertise, frameworks, tools, and insights for ideation and growth
• Continuously evolve Growth Lab tools, processes, best practices, and offerings to stay future-focused
• Collaborate with Creative & Design Strategists, Brand Building Capabilities Team, iSquad, and SPARKS to evolve Growth Lab content, frameworks, and workshop designs
• Optimize internal processes and session formats to improve learning outcomes, engagement, and practical impact for brand teams
• Partner with iSquad (for innovation projects) and SPARKS (for experimentation and A/B testing) to deliver integrated Growth Lab support
• Track and communicate impact, sharing success stories and outcomes to inspire continued brand transformation

MINIMUM QUALIFICATIONS

• Bachelor's degree in advertising, communications, marketing or related field
• At least 5 years of experience in marketing, brand management, innovation, advertising, or strategy
• Excellent communication, presentation and storytelling skills
• Proven experience in facilitating workshops, training sessions, or group ideation activities
• Experience working with or leading cross-functional teams
• Familiarity with Design Thinking methodologies and innovation frameworks
• Creative thinking and innovative problem-solving skills
• Experience navigating fast paced, dynamic and complex environments
• Strong leadership skills with the ability to build relationships, inspire and influence multiple stakeholders
• Strong understanding of marketing principles, brand strategy, and consumer insights
• Strategic thinker with the ability to translate complex ideas into clear, actionable plans that deliver business objectives
• Strong organizational and time management skills

PREFERRED QUALIFICATIONS

• Master's degree in advertising, communications, marketing or related field
• 5+ years of experience in marketing, brand management, innovation or strategy
• Experience fostering a culture of innovation and growth in CPG organizations
• Certification on Design Thinking or other agile/innovation methodologies and frameworks
• Experience with A/B testing and experimentation methodologies
• Proficiency in using collaboration tools and platforms (e.g., Miro, Mural)
• Deep understanding of consumer research methodologies
• Learning mindset and interest for the latest trends in marketing and innovation
• Demonstrated ability to lead through ambiguity & change

ADDITIONAL CONSIDERATIONS

• International relocation or international remote working arrangements will not be considered.
• Applicants for this position must be currently authorized to work in the US on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.