Overview
(Freelance) Tik Tok Designer
- DEPARTMENT: Global Creative
- LOCATION: New York City (Hybrid, in-office Mon, Tues & third flex day)
- REPORTS TO: Executive Director, Social
- PERIOD: Ongoing
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Principal Objective We are seeking a Social Creative, Motion with a strong passion for beauty and art, as well as extensive experience in creating engaging content for TikTok and Instagram. This dynamic role will support Global Social & Editorial Evergreen programs, focusing primarily on filming, concepting, and editing TikTok content while also assisting the team across other social channels for a leading luxury beauty brand. The ideal candidate will play a pivotal role in shaping the brand's digital presence, translating luxury brand values into visually interesting and engaging social media content. A deep understanding of current trends and the ability to innovate within the high-end beauty space are essential to this role. Key Responsibilities
- Conceptualize, film, and edit engaging TikTok videos that align with luxury branding and aesthetic standards.
- Support the development of compelling content for Instagram and other social platforms.
- Stay current with emerging TikTok trends and creatively adapt them for a high-end, sophisticated audience.
- Collaborate closely with the Global Social & Editorial teams to ensure cohesive messaging and a unified brand aesthetic across all channels.
- Assist with the full production lifecycle of assets, from initial concept to final release, with a strong focus on TikTok deliverables.
Qualifications
- Strong professional background in design, motion graphics, and video editing.
- Proficiency in all Adobe programs, specifically:
Premier Pro - After Effects
- Photoshop
- Proficient in Keynote & Figma for deck and presentation development.
- Exceptional editorial eye with a keen and demonstrated understanding of luxury branding and visual quality.
- Proven ability to translate digital trends into visually compelling, elevated content.
- Innovative and willing to experiment with new concepts and approaches to drive engagement.
- A dedicated problem-solver and collaborative team player, bringing a solutions-first approach to all work.
- Thrives in a fast-paced environment, capable of overseeing and managing multiple projects simultaneously.
- Experience using Wrike or other project management tools to develop project plans, assign tasks, and report on program status.
- 3D / CGI program knowledge is a plus.
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