Brand Marketing Manager - Talent Acquisition

Will assist in developing and implementing effective recruitment marketing strategies that attract top talent and strengthen our employer brand. This role involves optimizing the candidate journey across various recruitment marketing channels and building strong relationships with HR and regional leadership. The ideal candidate will also have experience managing external marketing agencies to achieve specific KPIs and project goals, while leveraging data and market insights to drive continuous improvement and optimize recruitment campaign performance.

What You'll Do:

• Contributes to the development and delivery of go-to-market plans.
• Facilitates the integration of cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.
• Provides status updates on applicable marketing, sales and service activities to key team members and business partners.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Manages assigned Marketing budget/s.
• Monitor market trends, research consumer markets and competitors' activities that help support the development of marketing strategies.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Minimum Education:

• Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

Minimum Experience:

• 6 or more years of progressive related experience required.
• Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities.

What You Bring:

• HR Recruitment Marketing Expertise: Proven experience in developing and executing recruitment marketing strategies to attract top talent. This includes a deep understanding of employer branding, candidate journey optimization, and the use of various recruitment marketing channels.
• Partnership Building: Demonstrated ability to build and maintain strong, collaborative relationships with internal business partners, particularly HR and regional leadership.
• Experience in aligning marketing strategies with their specific needs and objectives is highly desirable.
• Agency Management: Experience in managing external marketing agencies to achieve specific KPIs and project goals. This includes providing clear direction, monitoring performance, and ensuring adherence to budget and timelines.