SEO Specialist

Location:

Job Summary
The Sr. Marketing Consultant is responsible for executing marketing execution and risk-related tasks as assigned/as necessary, and partners with consumer marketing team leadership to understand and support organizational priorities. The senior marketing consultant may direct the work of others and brings an innovative, growth mindset to enhance overall team performance. This role will specifically advance SEO strategies to improve KeyBank's organic visibility across digital properties. The SEO Specialist will execute keyword research, on-page optimization, technical audits, competitive analysis, and reporting, while also managing the local search landscape.

Keyword Strategy & Execution

• Conduct keyword research using tools like Ahrefs, SEMrush,BrightEdge and internal data.
• Identify high-impact opportunities across all sectors of the business.
• Collaborate with the SEO Lead to refine prioritization and workflows.
• Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
• Ensure content changes align with SEO best practices and business objectives.

Technical SEO

• Perform regular audits to identify crawl, indexation, and performance issues.
• Provide actionable recommendations to web teams and track resolution progress.
• Stay on top of SEO news and algorithm updates.

Performance Reporting

• Compile monthly, quarterly, and annual SEO performance reports.
• Track KPIs such as traffic, rankings, CTR, and conversions.
• Help evolve reporting templates and dashboards in collaboration with the SEO Lead.

Local Search Management

• Monitor and optimize KeyBank's presence across local listings and map packs.
• Identify new listing opportunities for us to work with.
• Ensure accuracy and consistency of business information across platforms.

• Works autonomously; supports work of consultants
• Draws marketing strategies and/or insights from analysis, tests hypothesis; recommends strategy based on insights
• Developing strong business/financial knowledge; understands client's strategy; knows our competition and how business works
• Strong writing skills; demonstrates creativity in articulating messages that support recommendations
• Demonstrated presentation development; tailors message as needed; audience includes LOB clients
• Proven relationship-building skills with mid to senior level management and cross-functional teams
• Demonstrated influencing ability though analytical insights, business acumen and LOB knowledge
• Experienced understanding of specialized marketing discipline.
• Provide timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives.
• Coordinates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan.
• Follows established marketing processes and manages risks effectively
• Effectively recognize and escalate potential risk. Have a handle on all team control procedures, testing, and processes where applicable
• Maintains internal policies and procedures including updating and drafts training materials as needed.
• Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
• Assist with designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
• Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key's clients and Key.

Education Qualifications

• Bachelor's degree in marketing, business, or related field or equivalent work experience (required)

Experience Qualifications

• A minimum of 4 years of relevant work experience (required)
• Demonstrated knowledge of traditional and digital creative marketing development process
• Demonstrated understanding of banking products and segment needs
• Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives
• Strong attention to detail and accuracy
• Strong Oral & written communication skills

Core Competencies

• All KeyBank employees are expected to demonstrate Key's Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

• General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

COMPENSATION AND BENEFITS

Please click here for a list of benefits for which this position is eligible.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.