Brand & Advertising Activation Manager

What is the opportunity?

We are looking for a hands-on, highly organized Brand & Advertising Activation Manager to lead the execution of our mid-funnel brand and product advertising campaigns and evolve how we support financial advisors with local advertising. This role sits at the heart of how we bring our brand to life through seamless execution, advisor enablement and partnership across teams.

Working closely with our Brand & Sponsorship Strategy team - who owns vendor relationships and top-of-funnel strategy - you'll focus on tactical campaign delivery, mid-funnel planning and coordination, and advisor-led activation. You'll also lead the day-to-day operations of our local advertising program - helping our advisors engage their communities through compliant, high-impact marketing.

This is great for someone who thrives in execution, loves building scalable programs and has strong attention to detail.

What will you do?

• Manage the execution of paid advertising campaigns, supporting creative and media activation across mid-funnel touchpoints
• Partner with Brand & Sponsorship Manager and agencies to ensure consistent, on-time, and on-brand campaign delivery
• Responsible for leading internal coordination across Legal, Compliance, Field Marketing, Product Marketing and Creative to activate media and sponsorships campaigns.
• Manage an Advertising & Sponsorship Coordinator responsible for trafficking, reporting, and day-to-day operations across advertising and sponsorship needs.
• Own and evolve the advisor advertising program, enabling advisors to market locally while maintaining brand and regulatory standards.
• Develop toolkits, templates, and training to support scalable advisor-led advertising.
• Support campaign reporting and optimization recommendations in partnership with analytics and agency teams.

What do you need to succeed?

Must-have

• Four-year degree in marketing, advertising, communications, or related field.
• Minimum of seven years digital marketing experience, with focus on digital advertising
• Demonstrated experience developing digital marketing strategies and programs across an enterprise
• Experience working directly with financial advisors and an organization's sales force
• Proven dedication to and focus on client service and satisfaction.
• Exceptional project management skills.
• Excellent interpersonal and communication skills to direct, motivate and persuade clients, including proven presentation development and delivery skills.
• Excellent writing and editing skills.
• Self-starter who can make decisions independently.
• Third-party vendor and agency relationship management
• Proficiency with Microsoft Word, Excel, PowerPoint and content management tools. Ability to learn new systems quickly and independently.

Nice-to-have

• MBA or equivalent experience.
• Seven years of marketing financial services, including retail and business to business distribution systems.
• Experience in digital marketing including social media campaign planning, SEO, SEM and paid digital advertising.
• Experience in digital platforms and tools (ex: Yext, Salesforce Marketing Cloud, Workfront, and Seismic).
• Google Analytics, Google Optimize, Google Data Studio
• Sprinklr, Facebook (ad manager)
• In-depth knowledge of financial products and services with demonstrated experience leading large projects and/or strategic marketing initiatives.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

The expected salary range for this particular position is $85,000-$125,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC's high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.