Senior Brand Manager

We seek innovative thinkers who believe in the power of data to drive meaningful change. At Informatica, we welcome adventurous minds eager to tackle the world's most complex challenges. Our employees are empowered to push their bold ideas forward, and we are united by a shared passion for using data to do the extraordinary for each other and the world.

Senior Brand Manager

Informatica is looking for a Senior Brand Manager to lead brand strategy, management and activation. The ideal candidate will have a strong brand marketing background with a proven track record in brand management, brand strategy, campaign development, and cross-functional team collaboration. The Senior Brand Manager will be responsible for setting brand direction, developing brand plans, and executing integrated marketing programs that drive brand awareness, engagement and revenue.

What You'll Do

• Brand Strategy Development - Refine the brand positioning and long-term strategy. Analyze brand performance, category trends, insights and competitive dynamics. Lead the brand tracker.
• Brand Campaigns - lead the conceptualization, implementation and optimization of creative marketing campaigns across various channels. Work closely with the creative team to ensure messaging and visuals align with the brand voice and identity. Measure and report on campaign performance, providing actionable insights and recommendations.
• Work directly with cross-functional teams, ensuring that work is completed on time and that final products meet expectations.
• Manage agencies/vendors as extended team to expand creative needs.
• Take ownership of our bi-annual Brand Tracker and develop insights from the tracker.
• Manage our Creative Agency and Media Agency, specifically with our brand campaign.
• Collaborate with our Demand Gen Teams to bring Brand and Demand Gen together.
• Brand Management/Governance - oversee brand materials developed across the company.
• Work with internal creative team to develop brand assets.
• Write brand/creative briefs.
• Budget management - Oversee the brand marketing budget, ensuring that resources are allocated efficiently and effectively.

Qualifications & Requirements:

• Minimum of 5 years experience in brand management in B2B.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to use data to inform decisions.
• Superior communication and presentation skills.
• Excellent project management skills, manage many projects, priorities, schedules, and deliverables.
• Understanding of AI tools for marketing.

Who You Are

• Able to collaborate with team members and work well with executives.
• Agile worker.
• Able to manage a variety of projects, deadlines, and (internal) clients.

What You'll Need to Succeed

• Motivated to initiate and complete projects.
• Creative, collaborative and open to solving problems and identifying opportunities.
• Flexible operating style, and natural consultative approach who gains the trust and respect of individuals at all levels. Fosters a positive team environment.
• Sophistication to be successful in a growing global company.

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.