Membership Director

Celebrate Life, the Southworth Way

The Company:Welcome to Southworth. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before.

With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life at ease. Our dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun!

The Benefits: We are proud of our "family company" roots and understand everyone has a unique set of needs: we want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.

Grow with us!The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together.

Be YOU with us!At Southworth, we are working to redefine the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Here, diversity is adriverof our success.

The Opportunity: There's nowhere in the world like Telluride-imagine being the one who brings people together to launch a club that celebrates everything that makes this place extraordinary. We're looking for someone who thrives at the intersection of sales, marketing, and hospitality-a natural connector who embodies the heart of Telluride.

As Membership Director, you'll drive both membership sales and marketing-creating connections, shaping campaigns, and building the community that will define the club's future. This is your chance to pair sales results with creative brand-building in the launch of Telluride's next big destination.

Duties and Functions

Membership Sales & Engagement

• Develop and execute a membership sales strategy to achieve revenue goals.
• Generate leads through outreach, referrals, and networking in Telluride and beyond.
• Host tours, presentations, and experiences that bring the club's vision to life.
• Sell effectively during pre-opening using renderings, storytelling, and curated activations.
• Lead a seamless onboarding process that connects new members quickly and ensures long-term satisfaction.

Marketing & Brand Development

• Partner with corporate marketing, the CMO, and Creative Director to design and execute campaigns across digital, print, email, and social channels, ensuring consistent messaging and brand identity.
• Build strategic relationships with Telluride businesses, purveyors, and influencers, and manage a local ambassador program to enhance brand visibility and attract members.
• Oversee production of marketing materials (brochures, event collateral, videos, digital content) and support media initiatives such as press coverage, property tours, photoshoots, and brand collaborations-sharing earned coverage across club-owned platforms.

Community Engagement

• Leverage Telluride relationships and community insight to connect with prospective members.
• Organize engaging events and partner with leadership on referral programs and early-adopter opportunities.

Qualification Standards

• Bachelor's degree in Business, Marketing, Hospitality Management, or related field (Master's degree preferred).
• Minimum 5-7 years of progressive experience in membership sales, hospitality sales, or luxury brand marketing.
• Proven track record of exceeding sales goals, ideally with high-net-worth individuals or luxury clientele.
• Strong knowledge of CRM systems, lead management tools, and digital marketing platforms.
• Exceptional interpersonal and relationship-building skills, with the ability to engage diverse audiences and build long-term loyalty.
• Excellent communication and presentation abilities, both written and verbal.
• Demonstrated success in event planning, community engagement, and partnership development.
• Entrepreneurial mindset with the ability to thrive in a pre-opening/start-up environment.
• Deep familiarity with Telluride and/or mountain/luxury resort communities strongly preferred.
• Flexibility to work evenings, weekends, and holidays based on business needs.

This isn't just another job-it's a chance to be part of something iconic. As Membership Director, you'll help launch a private club that captures the magic of Telluride, blending exclusivity with unforgettable experiences. You'll shape the culture, connect remarkable people, and create the kind of community everyone in Telluride will be talking about.

Apply today to start your new career, the Southworth Way

Note: This job description is intended to convey information essential to understanding the scope of this position. It is not an exhaustive list of responsibilities, and additional tasks may be assigned based on operational needs.