Senior Marketing Insights Strategist - ConcentricLife, Part of Accenture Song

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

ConcentricLife, part of Accenture Song, is a full-service health and wellness advertising agency spanning three distinct specialist practices that bring over 20 years of deep subject matter expertise: healthcare, rare disease, and wellness. From ConcentricLife, we build brand experiences that change health trajectories and restore life. We study human behavior to put wellness brands at the center of daily Rituals. We find and connect the underserved to care with ScoutLife.

As a testament to our success, Concentric has been named Agency of the Year 9 times, most recently in 2021, and awarded Best Places to Work by MM+M in 2019.

You Are:

Concentric, part of Accenture Song, is seeking a Strategist who will be responsible for contributing to and creating strategies for healthcare professionals, patients, and prospective consumers of health and wellness brands. We are looking for a solution-oriented team player, prepared to roll up their sleeves and partner with the full team (Strategy, Client Solutions, Medical, Engagement, and Creative) on omnichannel non-personal promotion (NPP) and personal promotion content and engagement plans. This person will be working with a team of talented individuals at ConcentricLife to help create strategically sound recommendations for our clients.

The ideal candidate will be a disruptor, a problem solver and a go-getter who thrives in a fast-paced environment. You have a passion for healthcare and making a difference.

You are an approachable hardworking team player and an open-minded, active listener with the ability to unpack complex problems with simplicity.

The Work:

• Proactively propose strategies to help clients achieve their goals by studying a client's challenges, thoroughly understanding the category and customers, and proposing business-changing strategies and multichannel solutions

• Serve in client-facing capacity for strategic planning, multichannel programs, and customer understandings

• Identify, shape, and guide research and insights-gathering efforts that uncover customer experience insights, and pinpoint how these insights can be used to enhance the customer's overall experience with the brand

• Collaborate with the full team to ensure that creative, engagement, and content solutions are on strategy and properly integrated within the larger marketing program

• Collaborate with and guide the executional teams during the development of projects to ensure strategies are pulled through effectively during development and handoff

• Support thought leadership efforts for internal teams and clients and be a champion for best practices across all channels and media formats

• Contribute to the development of strategic, cross-channel measurement plans and KPIs and develop recommendations and approaches based on performance analytics

• Partner with the broader team to contribute to the development of pitches, proposals & POVs, engagement strategies, and tactical programs that satisfy the business goals of our healthcare clients and beyond

• Lead the developments of creative briefs and contribute to project briefs that provide teams with the appropriate fuel to produce innovative solutions (on and offline) that enhance the experience

• Actively support and contribute to client workshops, presentations, and other working sessions as required

• Travel may be required for this role. The amount of travel will vary depending on business need and client requirements

Heres what youll need:

• 8+ years in Strategy or Account Services in healthcare communications/advertising agency

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Illinois, Maryland, Minnesota, New Jersey, New York or Washington as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $132,500 to $302,400

Colorado $132,500 to $261,300

District of Columbia $141,100 to $278,200

Illinois $122,700 to $261,300

Minnesota $132,500 to $261,300

Maryland $132,500 to $261,300

New York/New Jersey $122,700 to $302,400

Washington $141,100 to $278,200

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