Interdisciplinary Marketing & Recruitment Manager

• Works collaboratively and strategically with interdisciplinary program faculty leads and academic Deans to develop data-driven, comprehensive strategic communications, marketing, and recruitment plan designed to meet enrolment goals.
• Independently manages the interdisciplinary program recruitment budget.
• Monitors State and National trends for comparative market analysis.
• Collaborates with Strategic Communications to co-manage digital marketing, social media, and multichannel communication strategies. Keep up to date with the latest trends in admission and enrollment strategies and strategically integrate current marketing trends and best practices in promoting interdisciplinary programs, which include:
  
  
  • Communications to students and parents, such as social media, web pages, blog, videos, testimonials, magazine, newsletter, brochures, ads, postcards, and other print and digital collateral and promotional pieces, especially those focused on student recruitment.
  • Facilitates required marketing strategy and plan for start-up phase and long-term retention of new programs to include webinars, creating collateral, placing ads, assisting with digital marketing campaigns.
  
  
  
  
  
• Along with faculty leads, serves as lead presenter for admission presentation requests.
• Oversees and creates necessary dashboards and analytics development to support data-driven decisions by multiple stakeholders to meet University and program goals.
• Incorporates systems solutions and data analytics into all admissions programs to create efficiencies and on-going improvements.
• Serve as the primary point-of-contact for interdisciplinary program admission related inquiries and concerns.
• Collaborates with Enrollment Strategy and University events. Effectively uses Enrollment Strategy systems.
• Serves as a representative of interdisciplinary programs and the University at all events and communication with high school and community college students, parents, counselors, school administrators, and other individuals.
• Provides prospective and admitted students with information on the interdisciplinary curriculum, admission requirements and application, admission processes, course scheduling, internal/external scholarships, financial aid processes and University services.
• Uses professional judgement and recognized best practices to develop a comprehensive recruiting plan to increase interdisciplinary program enrollment.
• Collaborates with academic program leads and Deans to execute the university's and program's marketing plan to students and parents.
• Performs other related duties as assigned.

• Bachelor's Degree (Two (2) years of full-time experience in the same/similar marketing and/or recruitment position is equal to one (1) year of completed post-high school education coursework).
• Three (3) years of combined work experience with undergraduate enrollment.

• M.A. or M.S. Degree.
• Four (4) years of combined work experience with undergraduate enrollment.
• Certifications/badges in Customer Service Competencies, or in marketing and recruitment best practices.

• Prior experience working with college students and families.
• Ability to create rapport with students, to assist students in identifying personal challenges and needs, and help students with decision-making.
• Familiarity with basic budget and bookkeeping procedures.
• Ability to translate and integrate diversity, equity, inclusivity, and belonging values and practices into actionable data-based driven outcomes.
• Skills in judgment, decision-making, and problem solving.
• Ability to exercise confidentiality, discretion, and judgment, and handle moderately sensitive interpersonal issues.
• Exceptional verbal, written, organizational, and interpersonal skills.
• Demonstrated ability to work independently and as a team member in a fast-paced environment.
• Demonstrated effective/personalized student customer service that connects students to the broader university.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advising social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge of their work.

• Intermediate to high proficiency in MS Office.
• Competency in quantitative reasoning sufficient for preparation of data such as charts and graphs.

• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.