Request to Recruit
| Position Title |
Director of Football Creative Media |
| Location |
Boone, North Carolina |
| Faculty Rank |
No |
| Provide Rank |
N/A |
| Position Number |
022291 |
| Department |
Football - 120050 |
Position Summary Information
| Minimum Qualifications |
High school diploma or equivalency and four years of progressive experience in a broadcast television, radio and emerging media environment, of which one year is supervisory; or equivalent combination of training and experience. |
| License/Certification Required |
|
| Preferred Qualifications |
|
| Essential Duties and Responsibilities |
The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution's overall program of education. Priority is given to high standards of both academic and athletic quality - the goal being the complete development of the student-athlete.
Reporting to the Senior Associate AD for Strategic Communications with shared oversight by the Football GM, this position will be responsible for the shooting, producing and editing of highly creative videos that highlight the App State football program and its student-athletes, engage recruits and fans, and tell the story of App State Football to a variety of audiences.
- Support App State Football efforts to build brand affinity for Mountaineer Football, to increase and enhance the strategic initiatives established by the external units.
- Shoot, produce, and edit highly creative videos for the App State football program, at the direction of the Football Recruiting GM, Associate AD for Football Operations, Senior Associate AD for Strategic Communications, football coaches, and staff.
- Create videos for sending directly to prospective student-athletes.
- Create videos that highlight App State football's tradition, culture, setting, fans, facilities, student-athletes, uniforms, game day atmosphere, etc.
- Create videos for publication on at least the following platforms: Instagram, TikTok, Facebook, Twitter, and YouTube.
- Oversee the creation of motion and still graphics and photography for use on social platforms and recruiting.
- Oversee the football graphic designer and manage the football student video creative assistants.
- Shoot practices, home games, and away games.
- Assist with on-campus recruiting events.
- Maintain a creative calendar to assist with production timelines and scheduling.
- Member of the App State Football Content Team that strategizes and executes creative content for the program.
- Work closely with the Marketing, Strategic Communications, Sports Productions, and associated external units on creative concepts and strategies.
- Adhere to guidance from the Senior Associate AD for Strategic Communications, Director of Sports Productions, and Director of Creative Services on appropriate use and enhancement of the App State visual brand.
- Other duties as assigned.
|
| Type of Position |
Full Time Position |
| Staff/Non-Faculty |
Staff/Non-Faculty |
| VISA Sponsorship? |
VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S. |
| Appointment Type |
1.0 |
| Work Schedule/Hours |
mon-Fri, 8:00-5:00 pm except when traveling. Evening, weekend and holiday work is required |
| Number of Hours Per Week |
40+ |
| Number of Months Per Year |
12 |
| Mandatory Staff |
No |
| Suggested Salary Range |
$45,000 - $55,000 |
| Physical Demands of Position |
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. |
Posting Details Information
| Posting Date |
06/12/2025 |
| Closing Date |
06/29/2025 |
| Open Until Filled |
No |
| Evaluation of Applications Begins |
06/13/2025 |
| Proposed Date of Hire |
07/21/2025 |
| Special Instructions to Applicants |
Please attach the required documents:
- Cover Letter
- Resume
- List of 3 professional references
|
| Search Chair Name |
Joey Jones |
| Search Chair Email |
jonesj7@appstate.edu |
| Quick Link |
https://appstate.peopleadmin.com/postings/51392 |
| Posting Number |
201501673P |
|
Appalachian State University
Jun 13, 2025