New

Product Marketing Specialist - Corporate

Relativity
United States, Illinois, Chicago
231 South LaSalle Street (Show on map)
Jun 09, 2025
Posting Type Hybrid Job Overview As the Product Marketing Specialist, you will be part of the team developing our go-to-market strategies for corporations, responsible for working with the broader team to help develop messaging and positioning and execute on go-to-market strategies. Job Description and Requirements Job Responsibilities Messaging and Positioning Work with leadership and a wide set of cross-functional stakeholders to test and refine segment-specific and persona-specific messaging Transform complex, technical information into creative, concise and easily digestible messages that resonate with target audiences Demonstrate ability to effectively project manage and gain alignment on decisions Go-to-Market Execution Execute on go-to-market plans, with the ability to take feedback and iterate to drive to intended results. Support event marketing plans including updating messaging frameworks, creating talking points, tailored presentations, etc. Help produce high-quality content in support of demand generation campaigns and other marketing activities Market Research Get to know the product, value drivers, and use cases for your segment Develop an understanding of commercial packages and pricing Demonstrate analytical thinking by conducting market research, developing hypotheses, and sharing insights to help strengthen messaging and got-to-market approach Sales & Success Support Develop an understanding of the selling process, sales and success organizations, and their needs Manage the sales enablement platform for the segment team Update relevant data points and other evergreen content on regular basis Create and maintain up-to-date enablement materials, including internal trainings, presentations, FAQs, slicks, and other content Minimum Qualifications 3-5 years of B2B product marketing, segment marketing, or similar experience. Strong written and verbal communication skills. Experience or strong interest in the technology sector. Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between following values: $82,000 and $124,000 The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.