Marketing Manager - Customer Strategy

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Marketing Manager, Customer Strategy

The Opportunity:

Near Patient Care (NPC) Customer Marketing is seeking an innovative Marketing Manager to join our growing team. We are seeking an experienced professional with a passion for strategy development and execution to drive customer demand and growth.

In this role, you will be responsible for understanding the customer, the market and the overarching NPC target audience at a deep level. You will utilize data and insights to develop, lead and execute strategies across the NPC sales and marketing commercial organization.

This individual will provide leadership and partner with sales, product marketing, customer and market insights, global M&CI teams, communications and additional internal stakeholders in order to create and execute initiatives and programs that accelerate NPC growth across the portfolio and market in 2025 and beyond.

Job Facts:
Define and create the customer strategy plan in alignment with our NPC strategy and customer marketing strategic focus areas:

• Responsible for demonstrating a deep understanding of our customer, their beliefs and behaviors, our competitors, testing settings and the market, including emerging trends, payer landscape and patient mix.

• Responsible for developing and maintaining target customer audience data sets (ie: top 300 IHN list, top 100 urgent care list), in partnership with NPC sales leadership team, in order to elevate target audience reach.

• Lead the development and utilization of segmentation model(s) and approach(es) to enhance and elevate target audience reach and impact within specific portfolio areas.

• Establish a program to develop and leverage NPC customer advocates to bring customer stories to life through testimonials and references in order to influence opportunities, drive competitive differentiation and accelerate wins while amplifying our NPC brand across various channels.

• Utilize customer data and insights to develop and execute strategies within identified areas in order to drive incremental demand and growth. Enable commercial success and impact through activation, measurement, and optimization of marketing strategy and tactics.

• Drive sales and marketing collaboration and serve as a primary engagement point for both sales and customers.

• Manage resources and budget to target for all assigned programs with proactive communication on issues and opportunities.

• Advises and manages stakeholders by reporting on special projects, business challenges and opportunities to senior management.

• Instilling leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating and empowering others and helping others to success.

Who You Are:

• Bachelor's degree in Marketing, Business, Communications, or related field

• 5+ years of marketing, business, sales or equivalent experience

• Strong collaboration and leadership skills

• Excellent written and oral communication skills

• Strong analytical, strategic thinking and critical thinking skills

• Ability to manage multiple projects

• Ability to travel moderately as dictated by business need

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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